Effective YouTube Video Promotion: Strategies to Boost Reach

This article is part of our free YouTube Growth Course. In total, there are four lessons in this course. This is part 4.

You've identified promising keywords, created a valuable and engaging video, and optimized it for search engines, as demonstrated in the previous lessons.

Excellent! 👏

Now, it's time to promote your video, a critical step for YouTube to evaluate all the ranking factors we've discussed.

YouTube won't consider pushing or ranking a video with zero views in top of feeds, search results, or recommendations. That's why views and engagement are essential!

There are several ways to promote your video, which we'll discuss next.

Why Is Social Proof So Vital for YouTube Growth?

Social proof, the concept that people tend to follow the actions of others, is a powerful force in the world of YouTube, and any other online platform for that matter.

It's not just a psychological phenomenon: it's a crucial element for your channel's growth.

Think about it: when you scroll through YouTube feeds or search for videos, what do you see more of? Videos with just a handful of views or those with hundreds of thousands or even millions of views?

The truth is, nobody wants to be the first to engage with a brand-new video or channel. This is a fundamental principle behind all algorithms, including YouTube's.

Here's why:

1. Credibility and Trust: When viewers see that your video has numerous likes, comments, shares, and subscribers, it immediately establishes credibility. They're more likely to trust your content and believe that it's worth watching.
2. Visibility: YouTube's algorithms favor videos with higher engagement. Videos with more likes, comments, and shares are more likely to appear in search results and recommendations. Social proof can push your video to the top.
3. Audience Interaction: A video with many comments and discussions indicates an engaged audience. This encourages more viewers to join the conversation, boosting your video's engagement further.
4. Subscriber Magnet: As your channel gains more social proof, it becomes a magnet for subscribers. People are more likely to subscribe to a channel with an active and engaged community.
5. Virality: A video that starts gaining social proof can quickly go viral. The more people share it, the more it spreads across the platform, potentially reaching millions of viewers.

In essence, social proof is the engine that drives YouTube.

It's a cycle where engagement begets more engagement, leading to increased visibility, credibility, and trust.

So, focus on building social proof to supercharge your YouTube journey.

Keep in mind that YouTube is a business, and just like any other, it's designed to generate maximum revenue:

YouTube is a platform designed to generate revenue through advertisements. When your content keeps viewers engaged for extended periods, YouTube benefits by being able to display more ads. As a result, YouTube rewards you with increased visibility and higher rankings.

– Adam Moore, Co-founder of SocialPlus

How to Promote Your YouTube Channel

So, you've created an awesome YouTube channel and uploaded some fantastic videos.

Now, you want to share your content with the world and build a loyal subscriber base.

To do that, you need to promote your YouTube channel and videos effectively.

There's a few ways to do this. Some are free, others not. Some require a lot of manual work, and some do not.

l'll walk you through a step-by-step process of promoting your YouTube content using various strategies below, along with pros and cons, and give you the most time- and cost-effective way to promote your YouTube channel.

Is Your Channel Optimized?

Before diving into external promotion, make sure your YouTube channel and content is optimized for search engines as discussed in previous lessons.

This includes creating a catchy channel name, writing a compelling channel description, and selecting relevant tags for your videos.

Use keywords that accurately describe your niche to increase discoverability.

If you haven't done this yet, I strongly recommend checking out the previous lessons.

Option 1: The Manual Way

Promoting your YouTube channel or videos manually can involve writing blog posts, answering questions in forums, sharing posts on social media, and similar activities to make others aware of your new video.

Manual promotions can be extremely time-consuming, unless you already have a large audience.

You can see examples of manual promotions below. This is usually considered a slow way of growing.

Examples of manual promotions

1. Quora and Other Q&A Platforms

Platforms like Quora, which are popular for question and answer discussions, often have people seeking answers related to your video's topic.

For instance, if your video is about public speaking tips, you can identify relevant questions on Quora and provide valuable answers.

Keep in mind that your answers should be high-quality and not promotional spam. Spamming can lead to account and answer deletions.

Additionally, remember that other users may have already answered the popular questions that gets traffic, so your answer needs to stand out by offering unique insights or solutions to get more upvotes and rank higher on these platforms.

Lastly, always include a link back to your video in your answers.

Best Q&A Platforms for YouTube Video Promotion

1. Quora: Quora is one of the most popular Q&A platforms with a wide range of topics. You can find questions related to your video's niche and provide helpful answers while subtly promoting your content.
2. Stack Exchange: Stack Exchange hosts various communities focused on specific topics. If your video aligns with any of these communities, you can engage with users by answering questions and sharing your video when relevant.
3. Reddit: If your video aligns with specific subreddits on Reddit, share it there. Follow subreddit guidelines, engage in discussions, and share your video when it adds value to the community. Be mindful of self-promotion rules on Reddit.
4. Answers.com: Answers.com is another platform where users ask and answer questions. Search for questions relevant to your video and engage with users by offering well-informed responses and sharing your video as a valuable resource.
5. Ask.fm: Ask.fm is a platform where users can ask questions directly to individuals or organizations. You can create a profile related to your video's topic and answer questions while promoting your content when appropriate.

2. Guest Blogging and Article Submission

Write guest blog posts or articles related to your video's topic and submit them to authoritative websites in your niche.

Include a link to your video within the content or author bio.

This can help drive traffic to your video and improve SEO through backlinks.

3. Utilize Email Marketing

If you have an email list or newsletter, leverage it to promote your video.

Craft an engaging email with a brief introduction, a link to your video, and a compelling call to action.

Encourage subscribers to watch, like, and share your content.

Exploring Faster Alternatives

Promoting your video manually can be a time-consuming process and may not guarantee immediate results.

If you're looking for a quicker way to achieve higher rankings and visibility, consider the alternative of utilizing high-quality paid promotions.

The primary objective here is to boost your video's ranking.

Once your video secures a prominent position, it will naturally attract organic views and engagement.

These are viewers you don't have to pay for, and they play a pivotal role in accelerating your channel's growth.

The concept of paid promotions is to strategically invest in boosting your video's initial reach, in order to kick off what we call the snowball-effect.

We will dive into that below.

Option 2: Paid Ads

Another avenue to explore is paid ads.

However, it's important to note that this option can be quite costly, and deep pockets are required to potentially see results.

Additionally, there's no guarantee that these paid views will significantly impact your video's ranking.

On average, advertising on YouTube can range from $0.10 to $0.30 per view. While this may not seem like much at first glance, let's break it down to understand the potential costs involved.

For instance, if you aim for 100,000 views through paid ads, you could easily end up spending around $10,000 to $30,000 or even more!

On the other hand, SocialPlus provides the opportunity to acquire 100,000 safe views for only a small fraction of that cost through our industry-leading promotion networks, which are both secure and efficient.

This is precisely why SocialPlus has gained popularity among tens of thousands marketers, content creators, and brands. Many of these even include verified channels and some of the biggest YouTubers.

In fact, we've been helping aspiring creators in achieving successful growth on YouTube since 2010.

Option 3: Paid Promotions

Paid promotions, like the services offered by SocialPlus, provide a safe and cost-effective way to boost your video's exposure quickly and effectively.

These promotions are gaining popularity because they offer an affordable means of promoting your video and achieving faster rankings compared to other methods.

Once your video ranks for a keyword people are actively searching for, you'll enjoy ongoing organic views and engagement.

However, finding a trustworthy provider of these promotions can be challenging.

A simple Google search shows hundreds of websites selling views and engagement, but many of these deliver low-quality results.

While their low prices may catch your eye, it's often worth investing a bit more for high-quality and secure promotions.

When compared to paid ads, it still remains highly cost-effective.

SocialPlus is widely recognized among industry experts as one of the few providers that consistently delivers high-quality and reliable services.

How we deliver real and safe promotions

Our ability to provide genuine and secure promotions at SocialPlus is backed by years of successful service to our valued clients, dating back to 2010.

We maintain industry-leading promotion networks consisting of real users.

It's important to note that we have no control over these users or their actions.

This approach allows us to consistently deliver authentic and secure promotions that result in effective results for our many repeat-customers.

In addition, we continually improve our networks to ensure that only the highest-quality users have access.

Is it truly safe to buy YouTube views, likes, comments, and so on?

Yes, it's safe, provided you buy from an experienced provider who uses safe promotion methods.

There are many unfounded myths circulating about potential bans, but these claims are baseless.

Typically, those making such claims are either trying to sell you something else or lack a comprehensive understanding of how these platforms operate.

✅ Consider it this way: We never require your YouTube password to deliver our promotions. All we need is a link to your video or channel.

This is something anyone can copy, meaning anyone can purchase promotions for any channel or video.

If these myths were valid, you could simply buy promotions for your competitors, leading to their bans. However, that's simply not the case.

Let's Rock! 📈 🚀

Congratulations! You've successfully finished our free YouTube Growth Course.

Now, it's time to put these strategies into action, and you'll be well on your way to YouTube success! 😉

If you haven't already explored the previous lessons, we highly recommend doing so right away.

They're organized in chronological order, so following them step by step will yield the best results.