In order to succeed and grow on Instagram, you must understand how algorithms work and how they select which accounts and posts to display at the top of feeds, searches, and suggestions.
Essentially, algorithms are designed to provide its users with the most relevant content possible to keep them on the platform longer, enabling Instagram to show more advertisements and generate higher revenue. That's it.
To do that, algorithms look at what we call user signals, such as:
- Engagement: On Instagram, this is the number of likes, comments, views, shares, saves, etc. The more engagement your posts have, the better. This is where SocialPlus can help you.
- Meta tags: This is information that you can add to help algorithms as well as your target audience better understand and discover your content and account. This could be your profile name, bio, hashtags, captions, etc. Be sure to optimize these with your keywords and include relevant hashtags in the caption to be found (not in the comments, as some might do).
- Click-through-rate (CTR): When someone is looking for content in your niche, which result do they click on? Yours or someone else’s entirely? You can optimize your CTR by creating high-quality and eye-catching visuals.
- Viewer retention: Algorithms also look at your average viewer retention to determine the quality and relevance of your posts. The longer your content keeps viewers engaged, the more reach you get. Again, this is because it aligns with their interests. You can also increase this by establishing social proof with our services.
- Account authority: Number of followers, is it a verified or non-verified account etc.
These user signals and ranking factors have remained the same since we started helping our clients grow on Instagram in 2011, and they will continue to play a key role in the future.
Make sure to familiarize yourself with these best practices before ordering from us. You can then combine these with our high-quality promotions to grow even faster.